1: Consultation

Often called a ‘Discovery Meeting’ - meet with the client and talk to them about the project and, more generally, themselves. Design is communication, it is important therefore to take the time to understand the client’s business before anything else.

2: Objectives

Understand the specifics of the project at hand. It is essential to be clear about a project’s goals, and it is often true that clients have only a sketchy idea about what they want to say at the start of a commissioning process. Helping them to decide upon a clear set of objectives at the outset will make for a better brief; better design will result and everyone will benefit.

3: Concept

With design objectives clearly identified a costing is drawn up for the project (or, if an earlier costing had been given based on less information, the client will be informed about any changes to that quote). Upon acceptance, the next stage is to develop a strategy for the project — setting out in loose terms the stated aims, how they are to be achieved, and the time frame. This concept is submitted for client approval.

4: Design

The actual design process, progressing from preliminary sketches through to final artwork. It is essential to obtain client approval at appropriate points along the way. The precise details of this design work and the time frame will of course vary from project to project, as must all stages in the design process.

5: Production

Depending upon what was earlier agreed, the production stage may simply involve supplying final artwork to a printer of the client's choosing, or it may require Oakley Design Associates to source and brief production companies. ‘Production companies’ can be taken to include such agencies as printers, CD duplication services, web hosting companies, and/or any other third party appropriate to the nature of the design project.

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